Reader/Prospect Acquisition:
- Readership/Circulation
- Profiling
- List Research
- List Building
- Database Construction
- Subscription Marketing - from concept through creative and production to fulfilment
- Controlled Circulation Marketing - from concept through creative and production to fulfilment
Circulation Management:
- Advice on best use of in-house or bureau services for data processing/capture of subscription orders or controlled circulation readers
- Circulation system management
- Label run selections to meet circulation profile specifications
- Preparation of ABC/BPA documentation and audit management
Distribution:
- Cost effective use of domestic postal services
- Cost effective use of international postal services, direct-entry and alternative carriers
- Mailing house and consolidator account management
- Complete Circulation & Marketing Ltd also acts as the official agent for Peer Frederiksen. Peer Frederiksen is an independent family-run business, operating for some 25 years, which provides British newspaper and magazine publishers with a hand delivery service network combined with local re-mailing in 10 major European states … Belgium, Denmark, France, Germany, Italy, Liechtenstein, Luxembourg, Monaco, Netherlands and Switzerland. Delivery time for magazines is one to three days (with a same day delivery service for English newspapers) and, for priority customers, there is a 3 to 7 day economy service (providing a similar level of priority traffic is maintained). Delivery times are faster, and rates cheaper, than for Royal Mail. Please apply for rates.
Marketing:
- Direct Marketing
- Provision of Circulation Statistics to maximise advertisement sales stories
- Establishing and maximising list rental services
- Market Research
- New Product Development